SEMII(Honors) 3.04 Quiz Review

A marketing plan is designed to attract target customers through a set of

• workshops

• strategies

• rules

• acquisitions

Which of the following is a common reason for writing a marketing plan:

• To replace a business plan

• To hire a new company president

• To enter a new target market

• To announce a merger

Which of the following is a true statement about marketing plans:

• They require a lot of time and effort to write

• They are important only for new businesses

• They are internal documents written for management

• They work best for big companies

Marketing plans help marketers understand past decisions and outcomes better so that they can avoid

• repeating past mistakes

• writing new marketing plans

• explaining problems to management

• losing market share

Marketing plans help marketers understand target market(s) better because

• they require personal interviews with people in the target market(s)

• without a marketing plan, a company has no target market(s)

• most of the marketing plan is about the target market(s)

• they require a great deal of research into the target market(s)

A marketing plan forces the marketing team to put its goals in writing, making those goals

• less specific

• easier to remember

• better than those of competitors

• less risky

How does a marketing plan affect the way the marketing team plans its strategies?

• The team has more difficulty planning strategies

• The team can plan strategies more quickly

• The team can plan strategies with more precision

• The team can plan strategies up to 10 years in advance

Which of the following is an important benefit of marketing plans:

• They develop exciting products

• They help recruit quality employees

• They ensure a yearly profit

• They can help obtain funding

Which of the following is a true statement about marketing-plan formats:

• They vary from business to business

• They must be double-spaced

• They must include charts and graphs

• They must put situation analysis before desired target market

What is the purpose of the executive summary in a marketing plan?

• To list marketing objectives

• To describe the desired target market

• To assess the company’s current marketing situation

• To serve as an introduction