MIL: Module 6

Roland Barthes

• Semiotic Theory

• Codes

• Signs

• Conventions

• Written Codes

It is known as the system of signs

• Semiotic Theory

• Codes

• Signs

• Conventions

• Written Codes

They were categorized in order to correctly identify which of these codes affect what

• Semiotic Theory

• Codes

• Signs

• Conventions

• Written Codes

Are common in print media

• Semiotic Theory

• Codes

• Signs

• Conventions

• Written Codes

Generally accepted ways of doing things

• Semiotic Theory

• Codes

• Signs

• Conventions

• Written Codes

It focuses on how frames in visual media is presented

• Technical Codes

• Symbolic Codes

• Written Codes

• Conventions

These are indicators that require inferences among the audience

• Technical Codes

• Symbolic Codes

• Written Codes

• Conventions

Indirect

• Connotative

• Denotative

Direct

• Connotative

• Denotative

media has the tendency to manipulate its way of presenting messages in order to obtain the desired reception from the audience

• Agenda Setting Theory

• Media Portrayals

• Power to reach out to the public