L10: Marketing Channel

In a(n) ________ channel, the same member both produces and distributes a product or service to consumers.

• tiered

• direct

• platform

• vertical

The management of two Panizza restaurants has an ongoing disagreement over the discount rate given to students from the local high school. This is an example of ________ conflict.

• intensive

• selective

• exclusive

• horizontal

With which of the following strategies would a company give only a limited number of dealers the right to distribute its products in their territories?

• exclusive distribution

• extensive distribution

• primary distribution

• intensive distribution

________ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.

•  Franchising

• Brokering

• Retailing

• Wholesaling

At Neiman Marcus, a first-class department store, customers shop for high-end products and they are assisted in every phase of the shopping process. Neiman Marcus is a ________.

• full-service retailer

• limited-service retailer

• specialty store

• superstore

GameStop sells only video games and systems, offering a narrow product line with a deep assortment within that line. GameStop is a(n) ________.

• department store

• convenience store

• category killer

• specialty store

Category killers are giant specialty stores that carry a very deep assortment of a particular line.

True OR False

Press conferences, speeches, store openings, special events, newsletters, and store magazines are examples of ________ activities used by retailers to promote themselves.

• sales promotions

• personal selling

• public relations

• affinity marketing

Upon determining who will want the product, retailers must determine in more detail how to ________ in those markets.

•  market themselves

• differentiate and position themselves

• entice customers to them

• offer the correct products

• properly price the product offerings

Identify FIVE (5) product line classifications.