Brand Knowledge

What is the definition of ADVERTISING?

• Paid communications aimed at persuading an audience to buy a product

• A digitally connected society with continuous access to the internets

• Print advertising designed to look like editorial content.

• On the web, a small, rectangular ad designed to attract traffic to a website.

TRUE or FALSE, Brand Agency is a strategic firm that provides and manages a variety of brand-building services

• True

• False

A model story of how a customer might experience a product, service, or organization over time is..

• Consumer Journey

• Consumer Insight

• Consumer Expectations

• Consumer Rights

What is the definition of CONTENT?

• The strength of preferences for a brand compared to competing brands

• The share of business cashflow that can be attributed to a brand

• The editorial or entertainment portion of a medium that attracts audience

• A coordinated effort to increase brand awareness, equity, and loyalty

TRUE or FALSE, ENDORSER BRAND is an online marketing action by a user that creates or deepens a customer relationship

• True

• False

What is the definition of a FLASH SALE

• A large group of people with common interest or a shared culture

• A record of changes in brand awareness over time

• An online market for selling different types of products

• A sales event that allows online retailers to reduce excess or dated merch

The ideal customer for a certain product, usually an extreme user is the definition of

• Customer

• Community

• Design Target

• Audience

What is the definition of KEYWORD?

• a word or phrase followed by a symbol # to make it easily searchable

• A word or phrase used to locate information with a search engine

What is the definition of MARKET POSITION

• The market share of one product, service, company compared to others

• The ranking of a product, service, or company within a category

• The provision of goods and services to customers through a distribution channel

• Brand attributes that are both important to customers and highly differentiated from those of competitiors

A technique in which materials are arranged on a board to determine the feeling to be projected by a product is..

• Moodboard

• Mindmap

• Logbook

• Notes