MYP Design quiz for Grade 9

The opinion that the public has about a company and its products or services is known as _____.

• Brand

• Branding

• Consensus

• Value

Which of the following is part of a company’s brand identity:

• Values

• Promises

• Design

• Personality

A company believes in customer satisfaction and cares about providing customers with high-quality products and services.

• brand identity

• brand values

• distributor brands

• brand personality

Branding is

• is a device that legally identifies ownership of a registered brand or trade name.

• the use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competition.

• the process of working toward maximizing recognition of a particular brand.

• consumer preference for a particular brand as compared to competitor products or services.

In what ways can a brand be easily recognisable?

• By the taste

• By the price

• By its logo

• By its packaging

Brand values are one way that a company can

• differentiate itself from the competition.

• show how similar it is to its competitors.

• describe what the brand would be like as a person.

• destroy other companies’ reputations

A brand describes itself as funny, outspoken, and young. This is the company’s brand

• Lifestyle.

• Character.

• personality

• values

Telling a brand story is important because it

• is entertaining for customers.

• is a fun activity for the company.

• eliminates the need for a corporate brand.

• connects the brand with customers.

What is a Brand Identity?

• Your brand identity is how you perceives yourself.

• Your brand identity is how your audience perceives you.

• Your brand identity is the same as branding.

• Your brand identity is your logo.

What is corporate identity?

• The actions executed to position a product in the market

• The visual or tangible elements that represent a company

• The opinions the public has about a company

• The logo of a company and the promotions and discounts offered