Consumer behaviour

Traditionally, ________ is defined as two or more people related by blood, marriage, or adoption who reside together.

• friendship

• celebrity

• household

• family

A ________ is a ranking reflecting one's relative prestige within a social system and reflects the three components of social status – income, education, and occupation – as well as related facets such as home value and area of residence, possessions, interests, and recreation.

• social class

• reference group

• household

• sub-culture

________ responsibilities have been expanding because attaining good jobs as adults has become harder and parents feel that children must be ahead of other children from a young age.

• Peer socialization

• Consumer socialization

• Shared shopping experience

• Parents

Socialization is described as ________.

• a one-way process whereby adults socialize children

• a one-way process whereby children socialize adults

• a one-way process that occurs only during adulthood

• a two-way process in which the young person is both socialized and influences those who are doing the socializing

Derek was the primary decision maker when it came to automotive purchases in his household, but asked for and considered feedback from his wife and children when they went to purchase a new car. Derek's approach makes the car purchase an example of a(n) ________.

• husband-dominated decision

• wife-dominated decision

• joint decision

• autonomic decision

In the ________ stage of the traditional family life cycle, single young individuals have established households apart from their parents.

• bachelorhood

• honeymooner

• parenthood

• postparenthood

________ express(es) the collective principles, standards, and priorities of a community.

• Social class

• Cultural values

• Conformity

• Subculture

________ offer(s) order, direction, and guidance for problem solving by providing tried and true methods of satisfying physiological, personal, and social needs.

• Beliefs

• Values

• Self-concept

• Culture

In addition to segmenting markets in terms of cultural factors, marketers also segment societies into smaller ________ that consist of people who are similar in terms of their ethnic origin, customs, and ways of behavior.

• micromarkets

• individual markets

• mass markets

• subcultures

When it comes to consumer behavior, ancestral pride associated with ________ is manifested most strongly in the consumption of ethnic foods, in travel to the "homeland," and in the purchase of numerous cultural artifacts.

• nationality subcultures

• race subcultures

• religious subcultures

• gender subcultures