
MA 5.01
Authored by Margaret MillbrookHS
Business
12th Grade

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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The headline, graphics, signature, and copy of a print advertisement should coordinate with one another, so that the message is
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is the element of an advertisement that should be coordinated to make the ad effective?
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One reason why it is important to coordinate the headline and illustrations in an advertisement is to perform which action?
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why do advertisers use endorsements in their print ads?
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Making sure that the headline, illustrations and copy promote the same theme is an example of coordinating which components?
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the element of a print advertisement that uses celebrities or experts to support the ad's statements?
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The part of a print advertisement that is often noticed first by readers is
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