Week 3-Riset Pemasaran

Tabayun implies attentively, thoroughly, and painstakingly seeking understanding of the nature of something or the truth.

• True

• False

Irfani Research: Seeking clarity on cultural patterns and human social life, is currently developing into social science research.

• True

• False

The Importance of Research : Become a clear guideline for business units in planning and executing all activities with sufficient confidence and accuracy

• True

• False

To avoid the decline phase, research needs to be carried out continuously

• True

• False

Exploratory research: explains factors like a product's market potential or the characteristics and attitudes of the customers who purchase the product.

• False

• True

Sampling Procedure: How many people should be surveyed?

• True

• False

Marketing research as a Tools for Managerial Decisions means: can increase competitiveness and create goodwill in the market

• False

• True

Causal Research: Gathering preliminary information that will help define the problem and suggest hypotheses

• True

• False

Descriptive research: describes things, such as the market potential of a product or the demographics and attitudes of consumers who buy the product.

• True

• False

Price, product and promotion are problems that can be solved by marketing research

• True

• False