Digital Ecosystem Analysis

Digital ecosystem analysis is _____.

• focusing on leveraging digital analytics to help shorten the distance between a brand and the consumer audience that they are trying to reach

• the process by which technical writers determine the most important characteristics of their audience in order to choose the best style, format, and level of appropriate information

• a hybrid of social listening analysis combined with techniques that user experience designers apply as part of their research for designing or optimizing customer journey paths.

• Analysing engagement activity reveals insights about what your audience likes, thinks, and needs

Digital ecosystem analysis is a way to bring clarity to the big picture, beyond your brand’s walls, setting the strategic direction for your digital marketing. What questions listed below does an ecosystem analysis attempt to answer?

• What role does this platform play for my audience?

• How does my audience discover and use it?

• What is the benefit to my brand for being on a platform?

• All are correct

An ecosystem analysis is a deep dive on the major social platforms we have described in previous chapters, such as Facebook, Twitter, YouTube, Instagram and Snapchat. Please select whether this statement is true or false.

• True

• False

Please select the response below that represents the first step in performing an Ecosystem analysis?

• Quantify volume of conversations

• Quantify volume of traffic

• Assess content relevance

• Prioritize platforms

• Perform a digital inventory

Determine whether your brand is already engaged with the audience on each property is the step of _____ associated with the ecosystem analysis.

• Do a digital channel inventory.

• Do a digital channel inventory.

• Discover brand presence.

• Discover brand presence.

You’re gathering website traffic volume information here in order to help you assess the size and scale of the opportunity for your brand is the step of _____ associated with the ecosystem analysis.

• Identify the volume of conversations.

• Determine volume of traffic.

• Determine content relevance.

• Determine volume of traffic.

With the boom of content marketing over the years, there are now mature and standardized approaches for determining your content relevance. Please select whether this statement is true or false.

• True

• False

After performing an ecosystem analysis inventory and identifying all the digital locations where your audience exists, a brand should create an engagement strategy for those properties.  Please select whether this statement is true or false.

• True

• False

How many ecosystem maps should be produced as outputs of a digital ecosystem analysis?

• 1

• 2

• 3

• 4

Please select all of the types of digital properties that should be included in a digital inventory exercise.

• Websites

• Social platforms

• Online Forums

• All are correct