Marketing - Conducting Market Research

What could be a topic for market research?

• Competitors Product

• Lifestyle Trends

• Where to Place a Social Media Ad

• What Gets a Better ROI - Salespeople or Direct Marketing?

Market research is the process of determining the (a)   of a concept

Which is done by you?

• Primary Research

• Secondary Research

Which is done first?

• Primary research

• Secondary research

The previous two questions are examples of:

• Multiple Choice Questions

• Likert Scale Questions

• Focus Group Questions

• Dichotomous Questions

If you ask the wrong people, you have committed this type of error:

• Sampling Error

• Design Error

• Interview Error

• Respondent Error

Serving a meal to a group of people at restaurant and asking them how it tastes would be considered ________

• An Interview

• A Focus Group

• An Ethnography

• A Shop-along

What are the first three steps of market research?

• 1) Plan Your Approach 2) Identify the Problem 3) Collect Data

• 1) Plan Your Approach 2) Collect Data 3) Analyze Your Data

• 1) Identify the Problem 2) Plan Your Approach 3) Collect Data

• 1) Conduct Secondary Research 2) Conduct Primary Research 3) Analyze Your Data