Marketing

It refers to the design, collection, and analysis of relevant data, arranged in a systematic way

• market methodology

• quantitative research

• market research

What type of marketing research aims to predict or trace the effectiveness of an existing or related product or service advertisement?

• test marketing

• customer satisfaction research

• advertising research

Which of the following is not a feature of internet strategic intelligence?

• utilization of the internet

• no-holds-barred type of feedback

• face-to-face interview

It is a collective term used to refer to the process of conducting structured research. It includes research design, data gathering, and data analysis.

• market research methodology

• interviews

• market research

It is a type of data gathering research method that is performed through observation techniques and unstructured questioning.

• market research

• qualitative research

• interviews

Which of the following is NOT a qualitative research methodology?

• observation

• focus group

• field trial

Which of the following methodologies is performed to understand the thoughts of consumers toward a product or service through the use of social media platforms?

• experiment

• online focus group

• survey

Why is market research considered an important process for entrepreneurs?

• It is an excellent method of determining whether the proposed business will be successful or not.

• No business permit will be issued to an entrepreneur if there will be no market research presented.

• Clients will review the market research before purchasing the product being sold.