YS > MKT Research > Ch 1 Adding Value with Marketing Research

Quiz
•
Science
•
University
•
Hard
Max Barahona
Used 5+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
What are the key issues with ‘Big Data’ in relation to marketing research?
easy to confuse with ‘Small Data’
hard to capture, store, manage and analyse
too broad and generic to be meaningful
2.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Complexity is ______.
easy to understand
hard to understand
neither of these
3.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Marketing research helps with ______.
decision making
being right
complicating life
4.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Marketing research is ______ process.
logical, lengthy and linear
fun, superficial and random
systematic, critical and in-depth
5.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
______ is an example of ‘inward-looking’ orientation in marketing.
‘Market’
‘Product’
‘Relationship’
6.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Contemporary marketing research tends to focus on value co-creation.
True
False
7.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Online communities are providing no insight.
True
False
Create a free account and access millions of resources
Similar Resources on Wayground
15 questions
Use of Software in research - Part 1

Quiz
•
University
15 questions
Social Awareness

Quiz
•
12th Grade - University
10 questions
philo and science

Quiz
•
University
15 questions
No 55 BIM, CDE and client specifications

Quiz
•
12th Grade - University
15 questions
Ethics vs Morals

Quiz
•
12th Grade - University
14 questions
Watson Background & Research

Quiz
•
University
15 questions
Government Review

Quiz
•
8th Grade - University
15 questions
Flocabulary Primary and Secondary Sources

Quiz
•
8th Grade - University
Popular Resources on Wayground
10 questions
Video Games

Quiz
•
6th - 12th Grade
10 questions
Lab Safety Procedures and Guidelines

Interactive video
•
6th - 10th Grade
25 questions
Multiplication Facts

Quiz
•
5th Grade
10 questions
UPDATED FOREST Kindness 9-22

Lesson
•
9th - 12th Grade
22 questions
Adding Integers

Quiz
•
6th Grade
15 questions
Subtracting Integers

Quiz
•
7th Grade
20 questions
US Constitution Quiz

Quiz
•
11th Grade
10 questions
Exploring Digital Citizenship Essentials

Interactive video
•
6th - 10th Grade
Discover more resources for Science
10 questions
Would you rather...

Quiz
•
KG - University
20 questions
Definite and Indefinite Articles in Spanish (Avancemos)

Quiz
•
8th Grade - University
7 questions
Force and Motion

Interactive video
•
4th Grade - University
10 questions
The Constitution, the Articles, and Federalism Crash Course US History

Interactive video
•
11th Grade - University
7 questions
Figurative Language: Idioms, Similes, and Metaphors

Interactive video
•
4th Grade - University
20 questions
Levels of Measurements

Quiz
•
11th Grade - University
16 questions
Water Modeling Activity

Lesson
•
11th Grade - University
10 questions
ACT English prep

Quiz
•
9th Grade - University