E-Business Version A

A private network within a single company using Internet standards to enable employees to access and share information using web publishing technology.

• Intranet

• Extranet

• Internet

• World Wide Web

The spread information about a product or service from person to person by word of mouth or sharing via the internet or email

• Content Marketing

• Digital Marketing

• Viral Marketing

• Mobile marketing

The publicity generated through PR invested in targeting influencers to increase awareness about a brand is which type of media?

• Owned media

• Earned Media

• Paid Media

• Social media

The use of online ads such as banners and rich media ads to achieve brand awareness and encourage clickthrough to a target site.

• Opt-in Marketing

• interactive ads

• Stories

• Social media marketing

Web sites which help connect web users with content they are seeking on destination sites

• Brokers

• Online intermediaries

• Aggregators

• comparison websites

The capacity to respond to these environmental opportunities and threats is commonly referred to as

• Strategic Agility

• Enviromental Agility

• Enviromental Scanning

• Situation Analysis

The creation of new intermediaries between  customers and suppliers providing services such as supplier search and product valuation.

• Reintermediation

• Disintermediation

• Countermediation

• mediation

Different types of process and people to complete the activities to create and deliver the value proposition.

What is this dimension in Business Model Canvas?

• Resources

• Activities

• Customer Segments

• Key Partners

CPM stands for ......

• Cost per milion

• cost per thousand

• cost per mile

• cost per click

The first Layer in the five layer model of e-business infrastructure is ....

• E-business services and applications

• Software layer

• Network layer

• Content Layer