Ad Persuasion

What is an unpleasant emotion that is often used in advertising to make people feel scared or anxious about something, such as their health or safety, in order to persuade them to take action?

• Humor

•  Nostalgia

• Sentimentality

• Fear

What is something that makes you laugh or smile, often used in advertising to make a product or service seem more appealing and memorable?

• Humor

• Trust

• Guilt

• Excitement

What is a feeling of longing for the past, often used in advertising to make a product or service seem familiar or comforting?

• Nostalgia

• Fear

• Target audience

• Emotional branding

What is an emotion that is often associated with love, compassion, or empathy, and is used in advertising to create a positive emotional connection with a product or service?

• Guilt

• Excitement

• Nostalgia

• Sentimentality

What is a feeling of enthusiasm or anticipation, often used in advertising to create a sense of desire or urgency for a product or service?

• Trust

• Fear

• Excitement

• Humor

What is a belief that someone or something is reliable and honest, often used in advertising to create a sense of credibility and loyalty with a product or service?

• Emotional branding

• Nostalgia

• Target audience

•  Trust

What is a feeling of remorse or shame, often used in advertising to persuade people to take action, such as buying a product or donating to a cause?

• Fear

• Guilt

• Sentimentality

• Humor

What is the specific group of people that an advertisement is designed to appeal to, based on factors such as age, gender, interests, and behaviors?

• Emotional branding

• Nostalgia

• Target audience

• Persuasion techniques

What is a marketing strategy that aims to create a strong emotional connection between a brand and its customers by associating the brand with certain emotions or values?

• Emotional branding

• Persuasion techniques

• Trust

• Nostalgia

What are the strategies used by advertisers to influence consumers to take a particular action, such as buying a product, subscribing to a service, or supporting a cause?

•  Fear

• Humor

• Persuasion techniques

• Sentimentality