QUIZ #2 - INNOVATION

There is a finite ____ ___ in the adoption process; from the moment potential

buyers get information about the innovation and the time they make the

actual purchase.

A _________ innovation is the implementation of a new marketing method involving significant changes in product design or packaging, product

placement, product promotion or pricing.

Product ________ is the process of raising awareness of the new product

and its value proposition to get your target customers to use it.

_______ capability is a competitive advantage theory that applies to circumstances that are always changing.

Finding and assessing opportunities outside the firm.

• Sensing

• Seizing

• Transforming

Mobilising the resources to acquire value from those chances.

• Sensing

• Seizing

• Transforming

Innovation, decentralization, and knowledge management.

• Sensing

• Seizing

• Transforming

seeks to establish and expand businesses that will drive productivity growth, create new jobs, increase innovation, promote business internationalization, and

achieve long-term economic growth.

• Growth orientation

• Vigilance

• Commitment to technology

• Acceptance of risks

an economic concept that characterizes an organization's

and a person's ability to perceive innovations.

• Receptivity

• Slack

• Adaptability

• Space for creativity

A collection of tools and applications that work together to create and

manage data.