MUG 5 and 6 and Branding Vocabulary

Match the following

• the promotion of a particular product or company

• Stated Values

• a short expression that is the guided principle of the organization

• Branding Strategies

• the way a company creates an idea or image that consumers recognize and may relate to

• Brand Identity

• the ways a company gets the consumer's attention, in order to choose their products

• Moto

• what matters to the company for their consumer's world

• Branding

Match the following

• a symbol or other design adopted by an organization to identify its products

• Mission Statement

• declares the purpose of the organization and how they serve their consumers

• Advertising

• set of colors that represent a company's brand personality

• Color Palette

• Bag, Box, Wrap

• Logo

• TV, Magazines, Newspapers, Radio, YouTube, Commercials, Instagram, Websites

• Product Packaging

Logo

• Blue and Silver coloring

• Two Red Bulls Charging in a Yellow Sun

• Vitalizes Body and Mind

• Recyclable Aluminum Can

Color Palette

• Blue, Silver, Red, Yellow

• Two Red Bulls Charging in front of a Yellow Sun

• Vitalizes Body and Mind

• Recyclable Aluminum Can

Where should a comma be used?

(Use the following sentence to answer the question.)

" At the Halloween dance the catering committee recieved many complements for their squid eyeball stew."

• At the Halloween dance,

• squid, eyeball stew

• complements, for their squid eyeball stew

• the catering, committee

Which of the following words is spelled wrong?

(Use the following sentence to answer the question.)

"At the Halloween dance the catering committee recieved many complements for their squid eyeball stew."

• Halloween

• Committee

• Complements

• eye ball

Which of the following words is spelled wrong?

(Use the following sentence to answer the question.)

"At the Halloween dance the catering committee recieved many complements for their squid eyeball stew."

• their

• recieved

• catering

• eyeball

Where should a hyphen be included in the following sentence?

"The new improved laundry detergent restored Connor's mud stained pants to its original condition"

• new-improved

• laundry-detergent

• original-condition

• mud-stained

Where should a comma be included in the following sentence?

"The new improved laundry detergent restored Connor's mud stained pants to its original condition"

• new, improved

• mud, stained

• original, condition

• laundry, detergent