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Consumer Decision Making

Authored by N L

Other

12th Grade

Used 3+ times

Consumer Decision Making
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which one is not among the three models of Consumer Decision Making

Satisficing

Utility Theory

Compensatory

Prospect Theory

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Neumann & Morgenstern proposed ...

Utility theory

Satisficing

Prospect Theory

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which theory suggests consumer will choose product that meet basic requirements needed?

Satisficing by Simon

Compensatory by Green & Wind

Consideration & Involvement by Richarme

4.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Identify all compensatory strategies

Elimination

Equal Weight Strategy

Lexigraphic

Weighted Additive Strategy

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Majority of Conforming Decision is a form of ...

prospect theory

partially compensatory strategies

models of consumer decision making

theories of consumer decision making

6.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Identify the two major areas of marketing theories according to Richarme

lexigraphic

consideration

elimination

involvement

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to Hoyer et al, participants given ‘stories’ about unhappy consumers made significantly higher estimates of the likelihood of the appliance breaking down, compared to participants who were given ...

lexigraphic

statistics

heuristic

false memory

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