
10 Choose ad placements, budget and schedule Quiz
Authored by MICHELLE CRISTINE MOORE
Business
9th - 12th Grade
Used 5+ times

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5 questions
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1.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Which type of budget can help you spend your money more efficiently?
Daily Budget
Lifetime Budget
2.
MULTIPLE SELECT QUESTION
2 mins • 1 pt
CHOOSE 3!!!!!!!!! What are the 3 different ways you can get charged for an ad campaign?
Cost per placement (CPP)
Cost per click (CPC)
Cost per likes (CPL)
Cost per 1,000 impressions (CPM)
Cost per result (CPR)
3.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
What is the purpose of Meta Advantage+ placements?
To limit the placement of your ads to reduce spending.
To place your ads across Meta technologies based on where ads are likely to perform best.
To place your ads across all Meta technologies equally.
4.
MULTIPLE SELECT QUESTION
2 mins • 1 pt
CHOOSE 2!!!!!!!!!! Which are considered best practices for ad placements?
Customize your ads for each placement. Adjust your images, videos and text so your ads look their best wherever they appear.
Opt into all placements across the Meta technologies available for your ad objective.
Limit your ad placements to narrow your audience.
Keep your ad creative the same across all placements to maintain consistency.
5.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Which of the following describes potential reach?
A metric that shows you how much you may need to increase your budget to get the results you want
An estimate that indicates whether your audience may be too broad or too specific
An estimation of the potential number of people who will see your ads
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