4.2 Choose ad placements, budget and schedule Quiz

True or false: You can spend your money more efficiently if you set a daily budget rather than a lifetime budget.

• True

• False

You'll get the most options to optimize ad placements with:

• Audience reach.

• Advantage+ placements.

• Manual placements.

• Feed placements.

Estimated audience size is:

• A metric that shows you how much you may need to increase your budget to get the results you want.

• An estimate that indicates if your audience may be too broad or too specific.

• A metric that shows you the amount of people you can reach on Instagram.

• An estimation of the potential number of people your ads could reach.

A higher budget will usually produce:

• A higher reach and more daily results.

• A higher reach and less daily results.

• A lower reach and less daily results.

• A lower reach and more daily results.

True or false: Experimenting with the scheduling and placement of your ads can give you better insights about how different variables affect your ad performance.

• True

• False