The Marketing Mix
Authored by Jacquetta Wilson
Computers
12th Grade
Used 7+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Place is also described as ___________
logistics
retail
distribution
market
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Consumers are often heavily influenced by brand name or packaging
True
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is not considered a 4P of Marketing.
Product
Profit
Place
Promotion
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Proper utilization of the 4 Ps provides a company with a solid foundation for failure
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
List price, discounts, payment terms and financing is an example of which marketing mix?
Product
Place
Price
Promotion
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Appearance, Quality, Packaging and Branding are all examples of which marketing mix?
Product
Price
Place
Promotion
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Market coverage, Sales Locations, Inventory and Transportation all are examples of which marketing mix?
Product
Price
Place
Promotion
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