The Marketing Mix

Place is also described as ___________

• logistics

• retail

• distribution

• market

Consumers are often heavily influenced by brand name or packaging

• True

• False

Which of the following is not considered a 4P of Marketing.

• Product

• Profit

• Place

• Promotion

Proper utilization of the 4 Ps provides a company with a solid foundation for failure

• True

• False

List price, discounts, payment terms and financing is an example of which marketing mix?

• Product

• Place

• Price

• Promotion

Appearance, Quality, Packaging and Branding are all examples of which marketing mix?

• Product

• Price

• Place

• Promotion

Market coverage, Sales Locations, Inventory and Transportation all are examples of which marketing mix?

• Product

• Price

• Place

• Promotion

Advertising, Promotional Selling, Public Relations are all examples of which marketing mix?

• Product

• Price

• Place

• Promotion

_________can stimulate or decrease demand for a product.

• Price

• Place

• Promotion

• Profit

Customers buy benefits – not products

• True

• False