Consumer Sales Promotions

sales promotion directed at ultimate users of the product or service

• Trade sales promotion

• Cross-Promotion

• Consumer Sales Promotion

• Point of Purchase display

A product that offers consumers something extra through the packaging itself

• Price Deal

• Price-Pack Deal

• Premium

• Sample

Preprinted ad, usually containing a coupon, placed in a separate publication, such as a newspaper

• Freestanding Insert

• On-line couponing

• Premium

• Sample

Also called a tie-in

• Rebate

• Trade Sales Promotion

• Cross-Promotion

• Push money

A sales promotion that offers prizes based on the skill of contestants

• Sweepstakes

• Contest

• Premium

• Dealer Loader

A sales promotion that offers prizes based on chance

• contest

• sweepstakes

• premium

• spiffs

an item given free or at a bargain price to encourage the consumer to buy

• coupon

• rebate

• premium

• sample

a small size of a product made available to prospective purchasers, usually free, to demonstrate a product's value

• rebate

• sales promotion

• sample

• point of purchase display

an item of useful or interesting merchandise given away free and typically carrying an imprinted name or message

• sample

• advertising specialties

• contest

• price-pack deals

Which is not an objective of consumer promotions?

• Stimulate trial

• Encourage repurchase

• Increase profit

• Stimulate impulse purchasing