201 Practice Quiz 2022_2023

What does sensory marketing focus on?

• Consumer value, consumer experiences, and brand image

• Consumer experiences, product proposition, and brand image

• Consumer value, target audience, and consumer experience

• Product proposition, target audience, and brand image

A person’s five senses receive about ( ) bits of information every second, most of which come in through the eyes

• 9 billion

• 9 million

• 11 billion

• 11 million

What is the most important sense in sensory marketing?

• Sight

• Smell

• Sound

• Touch

what is the brand image?

• identity of the brand

• the logo

• the general impression persons have of a product:how the audience perceives the brand

• the name

What hemisphere is related to creativty?

• Left
• Right
• Both
• It depends

What does the reptile brain do?

• Focuses on the task of processing visual stimuli to be able to handle threats in one’s surroundings
• Focuses on the task of processing sense of pain, hot and cold
• Focuses on the task of logic and mathematical calculations
• Focuses on the task of Intellectual functions

why Starbucks is green?

• because they like green

• they support greenpeace

• To persuade people it's healthy

• wealth health healing nature

How many structures the brain support? ( according to what we saw in the slides based )

• 5 primate, mammal, reptile, elephant, shark

• 2 primate, mammal

• 1 only the brain

• 3 primate, mammal, reptile

What are the different types of behavior?

• Sexual, Tasty, Touchy
• Rational, Habitual
• Emotional, Rational, Habitual, Income
• Emotional, Rational, Habitual, Impulsive

Sensory marketing focuses on the concepts of __________ , __________ and the __________ based on the five senses.

• consumer value, consumer loyalty and the brand perspective
• consumer experience, consumer loyalty and the brand as an image
• consumer value, consumer experience and the brand as an image
• consumer experience, consumer experience and the brand perspective