
201 Practice Quiz 2022_2023
Authored by Stephen Blackman
Education
University
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13 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What does sensory marketing focus on?
Consumer value, consumer experiences, and brand image
Consumer experiences, product proposition, and brand image
Consumer value, target audience, and consumer experience
Product proposition, target audience, and brand image
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A person’s five senses receive about ( ) bits of information every second, most of which come in through the eyes
9 billion
9 million
11 billion
11 million
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the most important sense in sensory marketing?
Sight
Smell
Sound
Touch
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
what is the brand image?
identity of the brand
the logo
the general impression persons have of a product:how the audience perceives the brand
the name
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What hemisphere is related to creativty?
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What does the reptile brain do?
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
why Starbucks is green?
because they like green
they support greenpeace
To persuade people it's healthy
wealth health healing nature
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