201 Practice Quiz 2022_2023

201 Practice Quiz 2022_2023

University

13 Qs

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201 Practice Quiz 2022_2023

201 Practice Quiz 2022_2023

Assessment

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University

Practice Problem

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Created by

Stephen Blackman

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13 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What does sensory marketing focus on?

Consumer value, consumer experiences, and brand image

Consumer experiences, product proposition, and brand image

Consumer value, target audience, and consumer experience

Product proposition, target audience, and brand image

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A person’s five senses receive about ( ) bits of information every second, most of which come in through the eyes

9 billion

9 million

11 billion

11 million

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the most important sense in sensory marketing?

Sight

Smell

Sound

Touch

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

what is the brand image?

identity of the brand

the logo

the general impression persons have of a product:how the audience perceives the brand

the name

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What hemisphere is related to creativty?

Left
Right
Both
It depends

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What does the reptile brain do?

Focuses on the task of processing visual stimuli to be able to handle threats in one’s surroundings
Focuses on the task of processing sense of pain, hot and cold
Focuses on the task of logic and mathematical calculations
Focuses on the task of Intellectual functions

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

why Starbucks is green?

because they like green

they support greenpeace

To persuade people it's healthy

wealth health healing nature

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