Go Beyond the Sales LAP Quiz

A career that involves responding to consumer needs and wants through planned, personalized communications intended to influence purchase decisions and ensure satisfaction

• Sales

• Warranty

• Suggestion selling

• Repeat business

Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction

• Customer satisfaction

• Customer service

• Reputation

• Salesperson

A measure of how well a business has met its customers' expectations

• Customer feedback

• Customer loyalty

• Customer satisfaction

• Customer service

Evaluative or corrective information given by the customer to the salesperson

• Customer loyalty

• Customer satisfaction

• Customer loyalty

• Customer feedback

The customer's preference for a business; usually expressed in regular purchases from the business

• Customer loyalty

• Customer feedback

• Customer satisfaction

• Customer service

The people who buy goods and services

• Prospect

• Customers

• Salesperson

• Warranty

Monetary reward a business owner receives for taking the risk involved in investing in a business; income left once all expenses are paid

• Credit

• Sales

• Profit

• Warranty

A person's or business's good name; quality of character

• Profit

• Prospect

• Repeat business

• Reputation

Customers who continue to buy from a company, salesperson, etc.

• Prospect

• Repeat business

• Reputation

• Credit

The point in a sales presentation at which the customer makes a favorable buying decision

• Sales close

• Sales presentation

• Advertising

• Credit