Consumer Behavior_Class, Age and Gender Quiz

It occurs when consumption patterns observed in the upper classes are copied by the lower classes.

• Upward Social Mobility

• Downward Social Mobility

• Trickle-Down Effect

• Status Float

Members of each class share similar values and social status and also tend to have shared patterns of consumer behavior are called __________.

• Hierarchy

• Social Class

• Ethnic

• None of the above

______ is the process of progressing up or down the social class ladder.

• Hierarchy

• Upward Social Mobility

• Downward Social Mobility

• Social Mobility

The more educated a person is the more likely they are to be employed in a profession that generates a lot of income and therefore to be of a higher status in society

• True

• False

Some occupations are afforded greater status than others simply because of the level of skill, training, or education required to enter those particular professions.

• True

• False

__________ is the act of buying expensive goods and then using them in a way that makes one's social status abundantly obvious.

• Upward Social Mobility

• Downward Social Mobility

• Conspicuous consumerism

• None of the above

Consumers’ needs and interests often change as they age. Older consumers desire more active leisure activities than younger consumers.

• True

• False

Marketers aren't concerned with how income is distributed since this can enable them to target specific groups that can afford their products or services.

• True

• False

Young consumers tend to be more brand-loyal and can be more cautious when making purchases.

• True

• False

Compared to older teens, this group is considerably less brand loyal and more impulsive. Although highly sharp, their sense of style is ever-changing. This makes this group challenging to reach, despite being lucrative.

• Senior Market

• Tween Market

• Teen Market

• None of the above