Stratigic Ch4

is the monitoring, evaluation, and dissemination of information relevant to the organizational development of strategy

• Environmental scanning

• The natural environment

• societal environment

• task environment

includes physical resources, wildlife, and climate that are an inherent part of existence on Earth. These factors form an ecological system of interrelated life.

• Environmental scanning

• The natural environment

• societal environment

• task environment

is humankind’s social system that includes general forces that do not directly touch on the short-run activities of the organization, but that can influence its long-term decisions.

• Environmental scanning

• The natural environment

• societal environment

• task environment

includes those elements or groups that directly affect a corporation and, in turn, are affected by it.

• Environmental scanning

• The natural environment

• societal environment

• task environment

is an in-depth examination of key factors within a corporation’s task environment.

• Industry analysis

• A fragmented industry

• A consolidated industry

• Multidomestic industries

is one where no firm has large market share, and each firm serves only a small piece of the total market in competition with others (for example, cleaning services).

• Industry analysis

• A fragmented industry

• A consolidated industry

• Multidomestic industries

is one dominated by a few large firms, each of which struggles to differentiate its products from those of the competition.

• Industry analysis

• A fragmented industry

• A consolidated industry

• Multidomestic industries

are specific to each country or group of countries.

• Industry analysis

• A fragmented industry

• A consolidated industry

• Multidomestic industries

in contrast, operate worldwide, with MNCs making only small adjustments for country-specific circumstances.

• Global industries,

• Regional industries

• Defenders

• Prospectors

are those in which MNCs primarily coordinate their activities within regions, such as the Americas or Asia.

• Global industries,

• Regional industries

• Defenders

• Prospectors