MKT202

Emotional responses to the environment can be described in how many key ways?

• 1

• 2

• 3

• 4

The two dimensions of Russell's model of effect are ____________ and ____________.

• centrality; dominance

• centrality; permanence

• pleasure; arousal

• fullness; looseness

• pleasure; regret

According to Russell's Model of Affect, which of the following activities a restaurant manager should do when the restaurant are crowded to calm their customers?

• Increase level of yellow and red of their lighting

• Turn on dance music

• Using lavender scent

• Ordering their employees to introduce new menu items to customers

• Increase the temperature of the room

In environmental psychology the typical outcome variable is ____________ or ____________ of an environment.

• service; repurchase

• control; sensibility

• control; reproach

• approach; avoidance

Service environments, also called ____________ relate to the style and appearance of the physical surroundings and other experiential elements encountered by customers at service delivery sites.

• servicetomies

• service planes

• servicescapes

• service boxes

The field of ____________ studies how people respond to specific environments

• financial management

• organizational behavior

• marketing

• environmental psychology

The main dimensions in a service environment is:

• Ambient conditions

• Emotional

• Space/functionality

• Signs, symbols and artifacts

What ambient conditions lead to consumer perception?

• Layout

• signage

• Odor

• temperature

Which of the following is NOT one of the dimensions of the service environment?

• Exterior facilities

• General infrastructure

• Interior displays

• Location

One example of service environment helps to facilitate the service encounter and enhance productivity is__________

• Las Vegas built reproductions of Paris, pyramids of Egypt, and canals of Vienne in order to attract families.

• Childcare center draws toy outline on walls to floors to show where toys should be placed after use.

• Kipton Hotel design their lobby assemble to a family living room rather than big hotel lobby to create the friendly environment d. Restaurant provide clean table cloth to indicate the hygiene of their food