INTRO TO MASS MEDIA & TOOLS FOR ADVERTISING (W1-W3)

Based on the history of Mass Media, the term "Mass Media" was only applied to Print Media only until 1920s.

• False

• True

• Somewhat true

What do you understand by the term "Audio-Visual"?

• A media that supports only visual, but no audio

• A media that supports only audio, but no visual

• A media that supports both Audio and Visual

• A media that doesn't have any audio and visual

What does a Realism Advertisement mean?

• To present viewers with attractive content

• To present viewers with narrative content

• To present viewers with non-fiction feel

• To present viewers with emotional feel

There are 2 Forms of Printing Advertising. What are they?

• Promotional & Commercial

• Promotional & Institutional

• Promotional & Multimedia

• Promotional & Discounts

These are the 3 Types of Printing Advertising, EXCEPT:

• Newspaper

• Magazine

• Direct Mail

• Social Media

In Multimedia of Advertising, what is the purpose of having illustration?

• To express the beauty of advertising

• To draw attention

• To be the only valuable part of an advertising

• To transmit difficult message in an attractive and easy way

These are the Types of Outdoor Advertising, EXCEPT:

• Billboards

• Lamp Posts

• Magazine

• Transit

What is the benefit of having an outdoor advertising?

• It brings inflexibility

• Can be located in certain area only

• cheap

• 24 hours a day of attention

It is one of the cheapest and efficient ways to do outdoor advertising. What is it?

• Digital Billboard Advertising

• Lamp Posts Advertising

• Transit Advertising

• Street Furniture Advertising

This technique is mostly use to provide narration of a multimedia advertisement. The narrator is known as what?

• Animation

• Realism

• Audio-Visual

• Voiceover