Based on the history of Mass Media, the term "Mass Media" was only applied to Print Media only until 1920s.
INTRO TO MASS MEDIA & TOOLS FOR ADVERTISING (W1-W3)

Quiz
•
Computers
•
University
•
Hard
MOHAMAD TAIB
Used 3+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
False
True
Somewhat true
2.
MULTIPLE CHOICE QUESTION
45 sec • 10 pts
What do you understand by the term "Audio-Visual"?
A media that supports only visual, but no audio
A media that supports only audio, but no visual
A media that supports both Audio and Visual
A media that doesn't have any audio and visual
3.
MULTIPLE CHOICE QUESTION
1 min • 10 pts
What does a Realism Advertisement mean?
To present viewers with attractive content
To present viewers with narrative content
To present viewers with non-fiction feel
To present viewers with emotional feel
4.
MULTIPLE CHOICE QUESTION
45 sec • 10 pts
There are 2 Forms of Printing Advertising. What are they?
Promotional & Commercial
Promotional & Institutional
Promotional & Multimedia
Promotional & Discounts
5.
MULTIPLE CHOICE QUESTION
45 sec • 10 pts
These are the 3 Types of Printing Advertising, EXCEPT:
Newspaper
Magazine
Direct Mail
Social Media
6.
MULTIPLE SELECT QUESTION
45 sec • 10 pts
In Multimedia of Advertising, what is the purpose of having illustration?
To express the beauty of advertising
To draw attention
To be the only valuable part of an advertising
To transmit difficult message in an attractive and easy way
7.
MULTIPLE CHOICE QUESTION
45 sec • 10 pts
These are the Types of Outdoor Advertising, EXCEPT:
Billboards
Lamp Posts
Magazine
Transit
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