22-23 BM2B Unit 5 Quiz Marketing Your Products

A ___ is a collection of ___.

• product, attributes

• customer, strategies

• promotion, services

• life cycle, mixes

Which company is MOST likely to sell a physical product?

• a pest control company

• a tax consulting company

• a maker of yoga gear

• a corporate security firm

Which company is MOST likely to sell a service product?

• A shopping website

• a newspaper subscription

• an online store for campers

• an accounting firm

When the makers of Brushee's, the disposable toothbruch, started planning their product, they conducted in-depth interviews with hundreds of people in their target market to better understand their needs and wants. When the toothbrush was finally released to the public, it was an instant success. Based on this information, which aspect of business planning did the Brushee's team MOST likely excel at?

• Engaging customers in the design process

• Understanding the competitive landscape

• Creating sales opportunities through networks

• Producting a compelling product lineup

When a consumer encounters a new product in the marketplace, which aspect of the product is MOST likely to drive their evaluation of it?

• the product's phase in the life cycle

• the needs that the product could fulfill

• the method in which the product is purchased

• the way the product fits into a product line

Deepak owns a small manufacturing company that produces home lighting fixtures. Which type of product does Deepak's company most likely sell?

• Convenience

• Business

• Consumer

• Shopping

Garrison is an amateur astronomer who is ready to buy his first "big" telescope. Which type of product type is Garrison MOST likely looking to buy?

• Convenience

• Business

• Unsought

• Shopping

After Janis was bitten by one of her customers at the dog daycare, she spent $70 on a Rabies test. Which type of product did Janis MOST likely buy?

• Unsought

• Convenience

• Business

• Specialty

Jackson has always had a fondness for Hamilton Watches, given that his father and brother also wear them. Which type of product type is Jackson MOST likely looking to buy?

• Unsought

• Specialty

• Convenience

• Business

As Blake was paying for his gas, he added a candy bar to his total. Which type of product BEST describes the candy bar?

• Convenience

• Business

• Unsought

• Shopping