EMPOWER

What are Clients' rights with GDPR?

• - Discounts

  - Self Care Page

  - Birthday message

• - Self Care Page

  - Digital CRM Card

  - Dedicated Privacy & Data Protection office

• - Digital CRM Card

  - Invitations for events

  - Newsletters

Who are PROSPECT Clients?

• Someone who has spent time in the store but didn’t finalize any purchase

• Someone who has purchased in store at least once

• Someone who didn't gave his/her personal data for the Marketing consent

What are the best ways to ask for Clients' details?

• Are you aready in our database?

• Do we have already the pleasure to have you as our Client?

• Are you already registered?

• Have you ever shopped in Armani before?

In which case a Client is reachable?

• With:

  - Recovery data

  - Marketing consent

  - One valid contact info and the related contact preference

• With:

  - Marketing Consent

  - Birthday data

  - Email address

• - Phone number

  - Home address

  - Marketing consent

Which Clients are BRAND LOVERS?

• The one who have spent between 4.000 € and 10.000 €

• The one who have spent more than 10.000 €

• Clients who really love the Emporio Armani.

Who are POTENTIAL Clients?

• Someone who visited the Store but didn't buy anything.

• Someone who have spent between 600 - 4.000€, but just once.

• Someone who have spent between 600 - 4.000 €, at least two times in one year.

Who are BRAND AMBASSADORS?

• Influencers invited at the Fashion Shows

• Clients who have spent less than 5.000 €

• Clients who have spent more than 10.000 €

Who are REPEATERS Clients?

• Clients who purchase for a second time in 12 months.

• Clients who have spent more than 4000 €‎ just once.

• Clients who have come back, after the first purchase in 2021.

Who are RETENTION Clients?

• Clients who bought two years ago and come back to purchase this year

• New Reachable Clients who purchase for the first time in the brand

• Clients who bought last year and come back to purchase this year

When we have to FOLLOW-UP with Clients?

• For:

  - Events

  - Arrivals in store

  - Last purchase

  - Birthday

• For:

  - Birthday

  - Events

  - New Year Eve

  - New catalogue

• For:

  - New product/collection

  - Arrivals in store

  - Events

  - Birthday

  - Other occasions