Botify Basics Quiz

True or False: Generally technical SEO teams focus on ensuring content is discovered and accessible by search engines, while content SEO teams are focused on ensuring content is optimized to maximize its perceived quality.

• True

• False

What is Crawl Budget?

• The amount of URLs that you are allowed to crawl in your subscription for Botify Analytics

• The inherent resource/time limit that search engines operate under while crawling the web

• How much your team is spending on crawl optimization

• None of the above

Select all that apply: Which status codes should you avoid creating links to, as they can result in a waste of crawl budget?​​ (PLACE STATUS CODES FROM SMALLEST TO LARGEST) (a)   ​ (b)   ​ (c)  

• 301
• 302
• 404
• 200
• 304

True or False: Crawlability is important because content that has not been crawled will not be indexed. However, it still has a chance at being ranked.

• True

• False

What is indexability?

• How well a search engine can access and crawl your site's content without running into a broken link or dead end.

• A search engine's ability to analyze and add a page to its index.

• When pages are optimized in such a way to have high perceived quality by search engines

• All of the above

Select all that apply: Which of these reasons could explain why a page would be marked "not indexable?"​ (PLACE ANSWER ALPHABETICALLY )​ (a)   ​ (b)  

• Has a canonical tag pointing to another page?
• Responds with a non-200 HTTP Status code
• Does not have a NoIndex tag
• Content type is txt/html

True or False: When a page is compliant, search engines are guaranteed to crawl that page.

• True

• False

True or False: Your content should have enough words and should be unique/interesting for users to be considered high quality by Google.

• True

• False

Which of these KPIs - when intersected with content quality KPIs - is very useful for assessing the success of your strategic content?

• # of visits

• Active pages ratio

• # of visits by active page

• All of the above

Organize the organic search funnel.

h

g

f

e

a

Convert

Leave

Render

Rank

Index

Run

Walk

Crawl