SEM IA3 Practice Test

A group of people with shared characteristics and interests such as demographics and psychographics that are most likely to purchase a business's products or services is known as __________________.

• enterprise system

• target market

• tribe

• community

A drive-thru Safari Zoo recently offered a group discount rate for the month of February. The museum is promoting to large families with a household size greater than 4. Which type of market segmentation is dividing a market based on the household family size?

• demographic segmentation

• psychographic segmentation

• geographic segmentation

• behavioral segmentation

Wilson Sports is promoting a new line of tennish gear for the upcoming months. Wilson Sports sent a direct mail flyer to all customers who enjoy playing tennis. What type of market segmentation is dividing a market based on customers' hobbies and interests?

• demographic

• psychographics

• geographics

• behavioral

Identify the particular type of segmentation being described below: With March Madness approaching quickly the NCAA has created a marketing campaign to focus on consumers that live within 200 miles of any of the host cities and regions where the tournament will be played. The NCAA has targeted these consumers based on where they live because consumers who live within 200 miles of the host arena or facility will be most likely to purchase tickets to tournament games. Segmenting a market based on where a consumer lives is an example of ______________ segmentation.

• demographic
• psychographics
• geographics
• behavioral

Sports marketing can include two different marketing concepts - marketing of sports and marketing through sports. Which of the following examples shows evidence of marketing through sports?

• The Ohio State Athletic Department has a TV commercial showcasing football highlights from the season.
• The Dallas Cowboys show hype videos on their website to get fans excited about this upcoming season.
• State Farm uses professional athletes to promote its products and services.
• The Houston Astros created World Series Shirts to sell through their website.

The study of colors in relation to human behavior is known as ________________.

• color psychology
• design strategy
• compel process
• aim

The color palette with only one color with different hues. It is great to use for minimalist brands.

• analogous
• monochromatic
• triadic
• complementary

The color palette that uses colors next to each other on the color wheel. These colors work harmoniously together.

• analogous
• monochromatic
• triadic
• complementary

The Chicago Bears have a long history of branding with a brand identity that represents the team best. The Bears chose a brand color palette that uses colors directly across the color wheel from each other - orange and blue. These colors bring out the best in each other when paired together. This specific color palette is most often used in sports branding. Which color palette best represents the Bears?

• analogous

• monochromatic

• triadic

• complementary

The Olympics logo has a branding color palette that utilizes many colors. Creating a brand color palette utilizing multiple colors can show that your brand is diverse, fun, optimistic, and creative. It is also a great way to stand out. Utilizing multiple colors for your brand is best known as which type of color palette?

• analogous

• monochromatic

• triadic

• complementary