Marketing Metrics

Marketing metrics is the set of measures that helps marketers quantify, compare, and interpret their _________.

• Revenue

• Performance

• Customers

• Competitors

Which of the following is an online metric?

• Cost per click

• Cost per thousand page impressions

• Bounce rate

• All of the above

Which of the following a brand metric?

• Brand lift

• Brand engagement

• Brand reference

• All of the above

Which of the following is NOT a channel and distribution metric?

• Click-through rates

• Time to ship

• Order accuracy rate

• Inventory turn-over rate

Which of the following is a metric related to sales funnel?

• Conversion rate

• Total sales

• Average order value

• All of the above

Which of the following has various functional marketing specialists such as market research manager, sales manager, advertising manager, etc.?

• Functional organisation

• The product management organisation

• Market management organisation

• The matrix organisation

Which of the following has responsibilities that are  assigned for a specific set of products, and does not replace the functional organisation but adds another layer of managers who are essentially program coordinators?

• The matrix organisation

• Functional organisation

• Market management organisation

• The product management organisation

Which of the following has a market manager who serves to coordinate marketing activities for a specific set of customers?

• The matrix organisation

• Market management organisation

• The product management organisation

• Functional organisation

Which of the following generates groups or teams who work on projects related to specific products or markets, or both?

• Functional organisation

• The product management organisation

• The matrix organisation

• Market management organisation

Which of the following is NOT a type of marketing - sales relationship that we discussed in this module?

• Defined

• Aligned

• Integrated

• Restructured