Sales and marketing, Book 3, unit 8-9

Have you had any __________ from customers about the new product?

• awareness

• feedback

• perception

The objective is to develop positive attitudes and build brand __________ among yacht owners in order to induce them to purchase.

• perception

• awareness

• feedback

Copy __________ helps us understand which elements of the ad consumers find appealing or confusing.

• research

• testing

• analytics

The company is considering other marketing tactics like celebrity __________ to promote products.

• fame

• reach

• endorsement

They are grateful to their __________ for making the event free to the public.

• athletes

• celebrities

• sponsors

The merger will double the size of the company and extend its ___________ into larger markets.

• endorsement

• reach

• fame

Advertising can be used to create a(n) _________ between a product and positive experiences.

• campaign

• attitude

• association

_________ helps us understand how consumers interact with internet ads.

• copy testing

• web analytics

• target audience

The company worked to alter public __________ after it suffered legal problems.

• feedback

• perception

• brand awareness

_________ will evaluate the effectiveness of past ads before creating new ones.

• tracking study

• post-testing

• pre-testing