2-1 Psychology Research Methods

Qualitative Data is data that ___ .

• takes a long time to collect
• can be counted
• is best used in large surveys
• is represented in numbers and percents

Quantitative Data is data that ___ .

• can be measured
• cannot be counted
• takes a long time to collect
• is used in interviews

Secondary Analysis research is ___ .

• as useful as first-time research
• very expensive to conduct
• time-consuming to conduct
• conducted out in the field

Closed-ended survey questions ___ .

• use multiple-choice prompts
• take time to collect
• provide detailed responses
• use open-ended prompts

Open-ended survey questions ___ .

• provide detailed responses
• are collected quickly
• use multiple-choice prompts
• are best when sampling large populations

A research sample needs to be ___ .

• chosen randomly

• larger than the target population

• not representative of the target population

Pepsi sends emails to thousands of customers seeking feedback about their new product.

• survey
• case study
• experimental research
• secondary analysis

Psychologists study the mental capacity of a man who accdientally ate rat poison and destroyed parts of his brain.

• case study
• participant observer
• secondary analysis
• experimental research

1961, John Haward Griffin dyed his skin brown and visited the South, experiencing life as an African American.

• participant observer
• secondary analysis
• case study
• survey

Dr. Jane Goodall lived with chimpanzees and watched them and wrote down their behaviors

• naturalistic observation
• case study
• survey
• secondary analysis