Quizzz 3 - PR, QC, MAR

Which is not the apology strategy?

• An expression of guilt, embarrassment, or regret.

• Approval of the appropriate behavior and a promise

  not to engage in the inappropriate behavior again

• An offer of compensation or penance to correct the wrong

• A statement recognizing the inappropriate behavior and acceptance of sanctions for

  wrong behavior

What is not the objective of sponsorship?

• spend money for interest of the chairman

• enhance a company’s image

• increase a company’s visibility

• unload excess inventory

Which is not the step in selecting a sponsorship or event?

• Organize the event

• promote cross - event

• track results

• determine objectives

Which is more popular sport sponsorship for the international brands?

• Marathon

• Swimming

• Skiing

• Basketball

The Fund “Một Triệu Ly Sữa Vì Trẻ Em Nghèo Việt Nam” is a campaign of Vinamilk. What’s the kind of that campaign?

• Press relations

• Event

• Advertising

• CSR

Thiên Long brand with campaign “Tiếp Sức Mùa Thi”. What’s the kind of that campaign?

• Sponsorship

• Event

• Advertising

• CSR

Honda organized Honda Youth Fest. What’s the kind of that campaign?

• Press relations

• Event

• Advertising

• CSR

Nike with NBA in 2017, replaced Addidas in what kind of campaign?

• Sponsorship

• Event

• Advertising

• CSR

Vietnam Fashion Week is the kind of ......

• Sponsorship

• Event

• Advertising

• CSR

Showing UEF brand in the international scientific conference is the kind of ......

• Sponsorship

• Event

• Advertising

• CSR