Idea generation and market research JC

Market Research is the gathering and ​analysing information related to a product ​ and service to help business make _____________

• decisions

• informed decisions

• rational decisions

• good decisions

Market ___________ divides he market different categories based on age, gender, location, geographic location

____________is a type of research

It involves using information that is  already available

• Desk research

• Field research

_____________________Is a small, specific, specialised market. E.g. a dog food company may target owners of a particular breed of dog.

• Target Market

• Niche Market

• Market Segmentation

The process of a group coming together to come up with new ideas is

• Brainstorming

• intrapreneur

• SWOT Analysis

What does the T in SWOT stand for?

___________is the process of introducing new ideas (e.g. for a product) or ways of doing things (e.g. a new way of providing a service).

A ___________contains both open ended and closed questions