Evaluation Compétence 4 RCVC
Authored by Jo B.
Business
University
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18 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
La fidélité comportementale est plus importante que la fidélité attitudinale.
Vrai
Faux
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Un client fidèle n'est pas toujours un client satisfait.
Vrai
Faux
3.
OPEN ENDED QUESTION
5 mins • 1 pt
En quoi consiste la relation client?
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4.
OPEN ENDED QUESTION
5 mins • 1 pt
Citez 3 types de notoriété et expliquez-les.
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OFF
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La méthode AIDA correspond à
Avantage, Inconvénient, Décision, Action
Attention, Intérêt, Désir, Action
Attente, Information, Décision, Achat
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Que rend obligatoire la loi Hamon (2014)?
L'opt-in passif
L'opt-in actif
7.
OPEN ENDED QUESTION
5 mins • 1 pt
Quels sont les intérêts pour une entreprise d'avoir un client fidèle?
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OFF
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