DCM Mock 1 Fill in the Blanks

List TWO advantages of Social Media Marketing (SMM).

List TWO disadvantages of SMM

Describe ONE SMM activity.

Sam is looking to purchase an electric car. He researches online the various models available. Identify the moment of truth that Sam is experiencing.

Calculate the cost per lead if a company spends $5000 on a pay-per-click campaign, and 250 users converted into leads. Include the unit in your answer.

Answer explanation

CPL= total marketing expeniture/total nos of new sign-ups or leads

5000/250=$20

List TWO benefits of using data analytics in digital marketing.

Recommend ONE analytics method that may be used by marketers.

Explain payment gateway role in the payment process.