marketing

Price is?

• advertising, personal selling, sales, promotion, and publicity

• what customers are willing to pay

• match the markets needs

• focuses on a marketing plan

Frequent buyer rewards cards are known as?

• loyalty programs

• redemption programs

• discount incentives

• free products

Developing, promoting and distributing ideas, goods, or services to create exchanges that satisfy customers

• marketing concept

• marketing

• market segment

• target market

Which function of marketing includes deciding how much to charge for a product or service?

• Promotion

• Product/Service Management

• Financing

• Pricing

Target market decisions include?

• decisions about advertising, personal selling and publicity

• where a product is sold

• what customers are willing and able to pay

• marketing strategies are directed to a specific group

Name that function: Designing, producing, maintaining, and improving products or services to meet changing needs and wants.

• Marketing Information Management

• Financing

• Pricing

• Product/Service Management

• Distribution

How many marketing functions are there?

• 6

• 7

• 8

• 9

The term "Demographics" refers to

• Grouping potential customers based on their beliefs and preferences

• Grouping potential customers based on whether or not they have purchased a product in the past

• Grouping potential customers using statistical data such as age, race and gender

• Grouping potential customers based on where they live

Place decisions include?

• where a product will be sold

• what customers are willing and able to pay

• how a product will be distributed

• decisions about advertising

Communicating with potential customers to inform, persuade, or remind them about a business’s products.

• selling

• promotion

• customer service

• persuading