Principles of Marketing Reviewer

Satisfying needs and wants of customers through an exchange process

Generally defined as something essential

These are the basic needs

A condition wherein expectations are met

Covers the need for self-respect, status and recognition

The need for security

The need for love, friendship, and belonging

Covers the need to excel in life, attaining personal achievement, and reaching a person’s highest potential

Is a strategy designed for customer loyalty, interaction, and long-term engagement to be fostered

Wants that are backed up by buying power