Principles of Marketing W3

Which of the following is part of an organization's marketing environment?

• The organization's micro-environment.

• The organization's macro-environment.

• Internal force

• All of the options

When using the PESTEL framework, marketers are investigating

• Internal forces

• Macro-environmental forces

• Micro-environmental forces

• Competitive forces

 

Which of the following statement is correct?

• A. 

  The internal environment includes those factors that are not controllable by the organization

• B. 

  Weaknesses are internal factors that marketers seek to minimize

• C. 

  The internal environment includes factors that are controllable by the organization

• D. 

  Both b and c

Which of the following is not a part of an organization's external environment?

• Customers

•  

  Competitors

• Suppliers

• Staff

Which of the following would not be a part of an organization's micro-environment?

• Competitors

• The economy

• Customers

• Partners such as suppliers and retailers

Working for the Coca-Cola company, you are very aware of the activities of your company's competitiors, PepsiCo, and find that you frequently make changes to your businesses in response to actions they have taken. You also notice that they react when you make changes to your business offering. This competition is occurring within the:

• A. 

  Internal environment

• B. 

  Micro-environment

• C. 

  The competitive-environment

• D. 

  The macro-environment

The influences in a society and/or its culture/s that affect people's attitudes, beliefs, behaviors, preferences, customers; and lifestyles are known as 

• Demographic forces

• Technological forces

• Sociocultural forces

• Legal forces

The global financial crisis was an example of what type of macro-environmental force?

• A. 

  Political

• B. 

  Sociocultural

• C. 

  Competitive

• D. 

  Economic

A devaluation of the Australian dollar makes exports cheaper and imports more expensive. Within the macro-environment, this is known as a(n):

• Political forces

• Economic force

• Sociocultural force

• Technological force

As the recently appointed marketing manager for a growing fashion brand, you spend your first few months in the job understanding the business, your competitor's businesses, and the marketing environment. The comprehensive understanding you are engaged in is known as:

• Marketing planning

• Situational analysis

• The competitive analysis

•  

  Company analysis