Marketing Essentials

Which type of sales channel is someone using if they own an “ecommerce website” where customers can purchase the jewelry that they make?

• Bussiness to Business

• Direct to consumer

• Wholesale

• Retail

Who creates budget and financial strategies for a company?

• CEO

• Founder

• CFO

• Manager

What is a benefit of being an entrepreneur?

• Paid sick time and health insurance

• Predictable job description

• Limitless income potential

• Consistent 40-hour work weeks

You decide to create new type of energy bar. You take some samples to a focus group to get

their reactions to your product. Which stage of the development process are you in?

• Market Strategy Creation

• Concept Development

• Product Development

• Idea Generation

The organizational and physical structures that are essential for societies represent the ______.

• infrastructure

• economic system

• physical economy

• monetary policy

• legal system

The approximately 4 billion people globally who live on less than $2 per day are ______.

• bottom-of-the-pyramid consumers

• least attractive market segment

• world poor culture

• international struggling community

• sustainable consumers

Which of the following elements transmit messages about a product’s value?

• distribution program

• promotional mix

• sales mix

• marketing matrix

• customer analysis

Marketing research can be thought of as ‘user-inspired’; who would be responsible for such a view?

• Guba

• Pasteur

• Schumpeter

The increased interconnectedness of consumers and businesses is ______.

• global segmentation

• globalization

• global convergence

• global intermediation

• global bureaucratization

Organizations that conduct business activities in at least one other country that differs from the home country are:

• born-global corporations

• multinational corporations

• nationalized corporations

• domestic corporations

• rational corporations