
Marketing Essentials
Authored by Jan Alicea
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12th Grade

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43 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of sales channel is someone using if they own an “ecommerce website” where customers can purchase the jewelry that they make?
Bussiness to Business
Direct to consumer
Wholesale
Retail
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who creates budget and financial strategies for a company?
CEO
Founder
CFO
Manager
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a benefit of being an entrepreneur?
Paid sick time and health insurance
Predictable job description
Limitless income potential
Consistent 40-hour work weeks
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
You decide to create new type of energy bar. You take some samples to a focus group to get
their reactions to your product. Which stage of the development process are you in?
Market Strategy Creation
Concept Development
Product Development
Idea Generation
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The organizational and physical structures that are essential for societies represent the ______.
infrastructure
economic system
physical economy
monetary policy
legal system
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The approximately 4 billion people globally who live on less than $2 per day are ______.
bottom-of-the-pyramid consumers
least attractive market segment
world poor culture
international struggling community
sustainable consumers
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following elements transmit messages about a product’s value?
distribution program
promotional mix
sales mix
marketing matrix
customer analysis
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