Marketing Analytics

The fifth phase in Customer Life Cycle

• Acquisition

• Defection

• Reach

• Conversion

Graduation of acquired customer to actual customers is called

• Acquisition

• Defection

• Reach

• Conversion

Average Sale Value = 25

Number of Transactions per year = 3

Retention Period = 2

Profit Margin = 22% CLV is

• 35

• 150

• 33

• 155

If CLV is $233 and marketing for retention is $50 annually, how long might a company want to maintain a relationship with this customer?

• 2 years

• 3 years

• 4 years

• 5 years

__________________ Analysis is the process of analyzing the subjectivity/objectivity of a statement or a comment or a response.

• Regression

• Sentiment

• Predictive

• Statement

Number of Comments is 2000, the reach is 20000, what is the conversation rate?

• 5 percent

• 15 percent

• .10 percent

• 10 percent

Number of Likes - 1000, Number of Reach - 5,00,000 then the applause rate is?

• 0.5 percent

• 10 percent

• 0.2 percent

• 0.8 percent

 ___________ is the percentage of page visitors who click on a link in your post, only to quickly leave the page they land on without taking an action

• Click through Rate

• Conversion Rate

• Conversation Rate

• Bounce Rate

In this attribution model, equal weightage is given to all channels

• Last Interaction

• Linear

• Time Decay

• Position Based

The account structure of google analytics is

• Property-View-Account

• Account-View-Property

• Account-Property-View

• Account-Property-Data