Chapter 5 01

Marketing stimuli include which of the following?

• economic stimuli

• price stimuli

• technological stimuli

• social stimuli

Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is ________.

• what consumers buy

• how and how much they buy

• why they buy

• when they buy

In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment?

• economic

• technological

• social

• political

Buyer responses are influenced by marketing stimuli. The responses to the stimuli include all of the following EXCEPT ________.

• brand engagement

• buying attitudes

• buying preferences

• the "why" regarding the responses

Consumers can easily explain what influences their purchases.

• TRUE

• FALSE

________ is the most basic determinant of a person's wants and behavior.

• Culture

• Brand personality

• Motive

• Attitude

Marketing stimuli consist of the four Ps. Which of the following is NOT one of these?

• product

• packaging

• price

• promotion