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TP2-MK2

Authored by Adi Pratama

Business

University

Used 7+ times

TP2-MK2
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5 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Philip Kotler explain the goal of marketing is...

To gain profit

To running a business

To satisfy

To promote business

Answer explanation

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"Marketing is the science and art of exploring, creating, and delivering value TO SATISFY the needs of market"

2.

MULTIPLE CHOICE QUESTION

20 sec • 2 pts

Why digital marketing important for business in this time?

Because it's free

Because human needs technology

Because human behaviour changes

Because it's help to gain profit

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What "P" in STP+MM stands for?

Performance

Positioning

Performing

Planning

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

To segmenting the market, we could use these aspects... except..

Technology

Demographics

Geographics

Behaviour

5.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

In Customer Journey, customer will start from Aware, Appeal, Ask, Act, and....

Asking questiong

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Answering

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