TP2-MK2

Philip Kotler explain the goal of marketing is...

• To gain profit

• To running a business

• To satisfy

• To promote business

Answer explanation

"Marketing is the science and art of exploring, creating, and delivering value TO SATISFY the needs of market"

Why digital marketing important for business in this time?

• Because it's free

• Because human needs technology

• Because human behaviour changes

• Because it's help to gain profit

What "P" in STP+MM stands for?

• Performance

• Positioning

• Performing

• Planning

To segmenting the market, we could use these aspects... except..

• Technology

• Demographics

• Geographics

• Behaviour

In Customer Journey, customer will start from Aware, Appeal, Ask, Act, and....

• Asking questiong

• Advocate

• Additional

• Answering