
Support media
Quiz
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English
•
University
•
Easy
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21 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is an advantage of outdoor advertising?
Ability to communicate complex messages
Low cost
Elimination of waste coverage
Geographic flexibility
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
There are three forms of transit advertising. They are inside cards, station, platform or terminal posters, and:
mobile billboards.
aerial banners.
spectaculars.
outside posters.
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The advertisements that are placed above the seats and luggage area in a commuter bus advertising restaurants, TV or radio stations, or a myriad of other products and services are known as:
inside cards.
in-store ads.
aerial ads.
terminal posters.
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A company uses a global positioning system to adjust the advertising messages shown on top of a taxi cab. This is an example of technology-driven _____ advertising.
specialty
transit
aerial
movie
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Floor displays, island showcases, electronic signs, and other forms of advertising that appear in train or subway stations and airline terminals are all forms of:
transit advertising.
aerial advertising.
product placements.
branded entertainment.
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Outdoor advertising would best be suited for a company whose communication objective is to:
attain brand awareness.
explain a complex product advantage.
create attitude change.
stimulate product trial for a new type of computer.
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following support media provides advertisers with wide coverage of local markets and high levels of frequency?
Outdoor advertising
Mail advertising
Airport advertising
In-store and out-of-store advertising
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