Support media

Support media

University

21 Qs

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Support media

Support media

Assessment

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English

University

Easy

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21 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is an advantage of outdoor advertising?

Ability to communicate complex messages

Low cost

Elimination of waste coverage

Geographic flexibility

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

There are three forms of transit advertising. They are inside cards, station, platform or terminal posters, and:

mobile billboards.

aerial banners.

spectaculars.

outside posters.

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The advertisements that are placed above the seats and luggage area in a commuter bus advertising restaurants, TV or radio stations, or a myriad of other products and services are known as:

inside cards.

in-store ads.

aerial ads.

terminal posters.

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A company uses a global positioning system to adjust the advertising messages shown on top of a taxi cab. This is an example of technology-driven _____ advertising.

specialty

transit

aerial

movie

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Floor displays, island showcases, electronic signs, and other forms of advertising that appear in train or subway stations and airline terminals are all forms of:

transit advertising.

aerial advertising.

product placements.

branded entertainment.

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Outdoor advertising would best be suited for a company whose communication objective is to:

attain brand awareness.

explain a complex product advantage.

create attitude change.

stimulate product trial for a new type of computer.

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following support media provides advertisers with wide coverage of local markets and high levels of frequency?

Outdoor advertising

Mail advertising

Airport advertising

In-store and out-of-store advertising

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