Support media

Which of the following is an advantage of outdoor advertising?

• Ability to communicate complex messages

• Low cost

• Elimination of waste coverage

• Geographic flexibility

There are three forms of transit advertising. They are inside cards, station, platform or terminal posters, and:

• mobile billboards.

• aerial banners.

• spectaculars.

• outside posters.

The advertisements that are placed above the seats and luggage area in a commuter bus advertising restaurants, TV or radio stations, or a myriad of other products and services are known as:

• inside cards.

• in-store ads.

• aerial ads.

• terminal posters.

A company uses a global positioning system to adjust the advertising messages shown on top of a taxi cab. This is an example of technology-driven _____ advertising.

• specialty

• transit

• aerial

• movie

Floor displays, island showcases, electronic signs, and other forms of advertising that appear in train or subway stations and airline terminals are all forms of:

• transit advertising.

• aerial advertising.

• product placements.

• branded entertainment.

Outdoor advertising would best be suited for a company whose communication objective is to:

• attain brand awareness.

• explain a complex product advantage.

• create attitude change.

• stimulate product trial for a new type of computer.

Which of the following support media provides advertisers with wide coverage of local markets and high levels of frequency?

• Outdoor advertising

• Mail advertising

• Airport advertising

• In-store and out-of-store advertising

Which of the following is an advantage associated with transit advertising?

• The elimination of waste coverage

• No copy limitations

• Excellent reach

• Superior frequency

Promotional products marketing is the more up-to-date name for what used to be called:

• aerial marketing.

• specialty advertising.

• mobile marketing.

• viral marketing.

Products, such as free pens, calendars, and coffee mugs featuring advertising and used as promotional tools are referred to as:

• advertising specialties.

• premiums.

• sales promotions.

• publicity.