1.01 Study Guide

1.01 Study Guide

9th - 12th Grade

20 Qs

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1.01 Study Guide

1.01 Study Guide

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Medium

Created by

Margaret Substitute

Used 5+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Marketing links producers to

distributors.
retailers.
marketers
customers.

2.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Marketing is described as creating

exchanges.
needs.
Advertisements
gaps.

3.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Which of the following is a marketing activity:

Balancing customer needs with wants
Leading a project team
Communicating with customers
Lowering operational expenses

4.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

What provides the basis for all marketing goals and actions?

Pricing
Planning
Budgeting
Retailing

5.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Which of the following influences the process of determining price:

Customers’ perception of value
Publicity
Purchase location
Sales promotion

6.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Which of the following is a method used to communicate with customers:

Personal selling
Manufacturing
Customer orientation
Marketing concept

7.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Which of the following is an example of communicating with customers:

Creating a new product
Sponsoring a charity event
Choosing a store to distribute products
Developing a marketing plan

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