Paragraph quiz

What is the most important sentence in a paragraph?

• Topic sentence

• Supporting sentence

• Concluding sentence

How many main ideas can you have in a paragraph?

• 1

• 2

• 3

a. Is the topic sentence always at the beginning of a paragraph?

• Yes

• No

• Depends on the text

How can you achieve coherence in a paragraph?

What is missing in this paragraph?

In relation to external challenges, the motorcycle market is already crowded with existing brands and marketing strategies. It is difficult for companies to come up with innovative branding to differentiate their product from that of their competitors. In addition, given the wide range of methods of communication available from advertising and sponsorships to mobile and social media, it is not easy to achieve integrated marketing communication. Communication methods tend to compete with each other and detract from the product rather than enhance it. Internally, it is often challenging to create a strong brand vision and culture within the company and to encourage staff to commit to and promote this culture. These external and internal challenges make brand development a costly and time- consuming process for companies.

• Topic sentence

• Supporting sentence

• Concluding sentence

What four factors make an effective paragraph?

• Organisation, cohesion, evidence, developing and supporting an idea

• organisation, unity, coherence and cohesion, fully developing and supporting an idea

• Unity, cohesion, coherence and explanation