MOM CHAPTER 12

MOM CHAPTER 12

University

55 Qs

quiz-placeholder

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MOM CHAPTER 12

MOM CHAPTER 12

Assessment

Quiz

Business

University

Hard

Created by

Ahmad Firdaus

Used 1+ times

FREE Resource

55 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not one of the three steps in increasing market share, revenue, and profits?

assess alternative markets

evaluate respective costs, benefits, and risks

perform a situation analysis

select market with most potential for entry or expansion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first step in selecting a foreign market?

assessing market potential

monitoring major markets

evaluating host country's trade policies

assessing general legal and political environments

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is the least effective indicator of a country's potential for economic growth?

GDP

per capita income

energy consumption

television viewing patterns

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________ refer to expenses incurred by the firm as it enters a new foreign market.

Indirect costs

Direct costs

Opportunity costs

Variable costs

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Gameware recently entered the German market. Gameware executives also wanted to enter the Canadian market but had to delay the entry because of limited resources. What type of costs will Gameware incur as a result of being unable to enter the Canadian market?

indirect costs

direct costs

opportunity costs

variable costs

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Gameware recently entered the German market. Gameware incurred significant costs associated with setting up a business operation in Frankfurt, transferring managers to Germany, and shipping equipment to the German facility. Gameware's expenses are best described as ________.

opportunity costs

setup costs

direct costs

indirect costs

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following are potential benefits of entering a new market?

eliminating synergy with other operations

increasing manufacturing costs

limiting competitors' profits

logistical complexities

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