Which of the following is not one of the three steps in increasing market share, revenue, and profits?

MOM CHAPTER 12

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Business
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University
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Hard
Ahmad Firdaus
Used 1+ times
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55 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
assess alternative markets
evaluate respective costs, benefits, and risks
perform a situation analysis
select market with most potential for entry or expansion
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first step in selecting a foreign market?
assessing market potential
monitoring major markets
evaluating host country's trade policies
assessing general legal and political environments
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is the least effective indicator of a country's potential for economic growth?
GDP
per capita income
energy consumption
television viewing patterns
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
________ refer to expenses incurred by the firm as it enters a new foreign market.
Indirect costs
Direct costs
Opportunity costs
Variable costs
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Gameware recently entered the German market. Gameware executives also wanted to enter the Canadian market but had to delay the entry because of limited resources. What type of costs will Gameware incur as a result of being unable to enter the Canadian market?
indirect costs
direct costs
opportunity costs
variable costs
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Gameware recently entered the German market. Gameware incurred significant costs associated with setting up a business operation in Frankfurt, transferring managers to Germany, and shipping equipment to the German facility. Gameware's expenses are best described as ________.
opportunity costs
setup costs
direct costs
indirect costs
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following are potential benefits of entering a new market?
eliminating synergy with other operations
increasing manufacturing costs
limiting competitors' profits
logistical complexities
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