2.01 Nature of Sport & Event Marketing

Which of the following are categories of sports products? Choose ALL that apply.

• Sporting Goods

• The Sporting Event

• Personal Training

• Sports Information

Manufactured products that are sold and used within the sport industry are called _____?

• Sporting Goods

• Personal Training

• Sports Information

• Sporting Event

What gives you news about teams, events, schedules, and statistics (ESPN and Sports Illustrated are two examples).

• Sporting Event

• Personal Training

• Sports Information

• Sporting Goods

Match the following

• When you go bicycling or jog outdoors for exercise

• Sponsors

• Participants who are the observers of the sporting event.

• Spectators

• When you play sports that have rules & are controlled sanctioning bodies, like playing for a school

• Organized Participant

• Businesses or organizations that pay to associate their names or products with a sporting event.

• Unorganized Participant

Which segment of the sports marketing industry encourages you to attend the event?

• Marketing sporting goods and services

• Marketing the sporting event

• Marketing non-sport products through the use of sport

• Marketing of products to sporting events

Which segment of the sports marketing industry influences you to buy items like basketballs, golf clubs, tennis racquets or clothing branded by your favorite sports team.

• Marketing of products to sporting events

• Marketing of the sporting event

• Marketing of sporting goods and services

• Marketing non-sport items through sport

When Pepsi places an ad during the superbowl, they are doing which of the following?

• Marketing sporting goods and services

• Marketing non-sport products through the use of sport

• Marketing of products to sporting events

• Marketing the sporting event

When Nike and Reebok both market their line of uniforms to professional teams, they are doing which of the following?

• Marketing the sporting event

• Marketing sporting goods and services

• Marketing products to the sporting event

• Marketing non-sport products through the use of sport

Job opportunities, Health advantages, Recreation & Entertainment are which type of benefit of sport?

• Personal Benefit

• Local Community Benefit

• Society Benefit

Economic boost and image boost are which type of benefit?

• Personal Benefit

• Local Community Benefit

• Society Benfit