ME Product Life Cycle

In this stage, competition is intense, so differentiation is key! A lot of businesses also offer price discounts and sales promotions.

• Introduction

• Growth

• Maturity

• Decline

This stage is the least profitable because sales are low and promotion costs are high.

• Introduction

• Growth

• Maturity

• Decline

In this stage, sales decrease and the business must decide to keep the product or discontinue it.

• Introduction

• Growth

• Maturity

• Decline

In this stage, sales increase rapidly and competitors begin releasing similar products.

• Introduction

• Growth

• Maturity

• Decline

The main goal of this stage is to draw attention to and create interest in the product.

• Introduction

• Growth

• Maturity

• Decline

In this stage, sales level off and become stable, but still remain generally high.

• Introduction

• Growth

• Maturity

• Decline

Products typically enter this stage because old technology becomes obsolete.

• Introduction

• Growth

• Maturity

• Decline